Phriendly Phishing selected for an exclusive startup program in Tel Aviv

Media Release

Sydney, NSW – Phriendly Phishing, Australia’s pioneering phishing awareness training provider, has been selected as one of eight New South Wales businesses to be part of an intensive startup accelerator program, the Tel Aviv Landing Pad, in Israel.

Aiming to stimulate Australian innovation and entrepreneurship, ‘Landing Pads’ are being held across the globe with the Tel Aviv Landing Pad located at South of Salame (SOSA), a community founded by some of Israel’s most prominent angel and venture capital investors.

Announcing earlier this month, Minister for industry, Resources and Energy Anthony Roberts, said this would allow Australia’s best and brightest to access talent, mentors and investors in some of the most exciting global innovation hubs and bring what they’ve learnt back to Australia.

“This is a fantastic opportunity for some of our best and brightest fintech and cyber startups to engage with other global players and to showcase NSW’s capabilities in these sectors”, Mr Roberts said.

Phriendly Phishing’s General Manager Damian Grace, said he was looking forward to being part of the Tel Aviv Landing Pad.

“I am confident that we are well positioned to take advantage of the program. The demand that we are seeing for security awareness training is unprecedented.

“Founded as an Australian alternative to American security awareness training, we currently have more than 70,000 users in Australia and New Zealand. Now with agreements in New Zealand, Singapore, Canada, South Africa and Europe we’re only going to see this number climb. With access to international expertise, Landing Pad will help us identify strategic partnership opportunities to accelerate our growth”, Mr Grace said.

For more information on Landing Pads, please visit

About Phriendly Phishing

Phriendly Phishing is an engaging, nurturing and comprehensive phishing education program for staff. By reinforcing awareness training with simulated real-world scenarios, Phriendly Phishing enhances phishing detection skills across private and government organisations and contributes to threat mitigation efforts. Easy to deploy, user-friendly and measurable, Phriendly Phishing provides security leaders with key improvement metrics to demonstrate success to stakeholders and raise awareness of security goals.